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Tools And Software Used By Social Media

Active users on social networks generate a large amount of information in real-time. To optimize processes and activities performed by social media professionals, several tools are available on the market. You can find applications that serve each of the work areas and their specialties, such as content curation, competition analysis, support in creating visual content, monitoring metrics, and scheduling publications.

Here are some of the most used tools today:

  • Flipboard, Storify, Pearltrees – for content curation;
  • SEMrush, Alexa, Google Advanced Search Operators, Keyword Competitor – for competition analysis;
  • Canva, Unsplash, IM Free – to support visual content creation;
  • Facebook Ads, Google Analytics, RD Station, HubSpot – for metrics monitoring;

Many tools have a whole arsenal of features. To choose the best option, you need to understand your real needs and make sense of your project. It’s no use, for example, wanting complex and expensive tools if you don’t have the budget for them. The same happens for those who have a punctual and limited performance but want to invest in the complete tools on the market. The best way to choose which tools you will use is to test each one (most have trial versions). It is also essential to analyze cost-benefit, understand if they meet your needs, assess each tool’s service and customer service, and make a rational choice.

Native Social Media Tools

It is also important to remember that, in some cases, social networks themselves have useful tools for social media. Instagram for business and Facebook Ads are some examples. Another tip is that several of these platforms or site also have official certification systems for social media professionals. These certifications are increasingly requested in the job market, both for formal work and for selecting freelancers for specific projects.

Facebook, Google AdWords, and Analytics are the best examples of the most widespread and requested certifications in the job market, so it is worth examining how the whole process of preparing and withdrawing certifications like these works. The platforms even offer online courses, which are often free to prepare themselves to use all available functionalities effectively. Nothing better than learning straight from the source, right? Take advantage of available resources and get some of the essential certifications for social media!

The Social Media Performance Market

After completing this stage, it is time for social media to enter the labor market. In the information age, this field is increasingly on the rise. You can find everything from startups and small companies to large companies involved in the process of planning, designing, and monitoring social media. Some corporations already have a specialized and exclusive internal sector to meet these demands. But the job market is not limited to corporate institutions. Quite the opposite! The professionals in the area can also work in advertising agencies, digital agencies, or even freelancers. It is essential to highlight that, despite this being a rising job market, it is also a very competitive segment and subdivided into different hierarchical levels (advisor, head, CEO, director, manager, coordinator, assistant, analyst, supervisor, intern, and others). Check  for more information on this.

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